Zinzino Acquires It Works: Consolidation Comes Back to Direct Selling

zinzino merges with it works

Zinzino is becoming the MLM company to watch in 2026.

  • Zinzino paying $30M settled via newly issued shares; potential additional earnout based on future sales.
  • PRNewswire confirms merger/combination announcement framing.
  • NutraIngredients reports Zinzino expects $60M additional 2026 revenue from the combination.

What we know
Zinzino will pay $30 million, settled through newly issued shares, with additional purchase price tied to future sales development and also settled via newly issued shares.

PRNewswire carried the deal announcement as a merger into “the Zinzino family of businesses.”

Separately, NutraIngredients noted Zinzino’s expectation that the combination could generate more than $60M in additional revenue in 2026.

Why this matters
This is not just “company A bought company B.” It signals:

  • Consolidation pressure (mid-sized players seeking scale),
  • distribution leverage (access to another field organization),
  • and potential platform integration (systems, fulfillment, compliance, training).

The key risk: integration of cultures and incentives
In direct selling, integration fails when:

  • comp plans create unintended field churn,
  • product overlap confuses positioning,
  • compliance standards collide (or get downgraded to the lowest standard).

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