MLM and Direct Selling: The Last Three Weeks in Review (Early to Mid‑June 2026)
The past several weeks in the MLM and direct selling world have delivered a mix of regulatory crackdowns, corporate reshuffling, global expansion tours, product awards, and the usual swirl of controversy that continues to define the sector. From aggressive enforcement actions in the crypto‑MLM arena to leadership changes at legacy companies, the industry has been anything but quiet. This roundup brings together the most significant developments across the five major industry sources to give a clear and comprehensive picture of where things stand as of mid‑June 2026. Direct Selling.News, MLM.News, BehindMLM.com, Business For Home, DSN
Regulators Tighten Their Grip on High‑Risk Schemes
The most dramatic headlines of the period come from the enforcement side. Authorities across multiple countries have escalated actions against several MLM‑linked investment schemes, particularly those involving crypto, trading bots, and unregistered securities.
GSPartners Settlement Violations Resurface
GSPartners and its owner Josip Heit are once again under scrutiny after violating the North American settlement agreement. Several DAO1 investors from restricted jurisdictions attended an event in Hong Kong, raising questions about whether the company is continuing to operate in prohibited regions. This follows a long pattern of regulatory friction and signals that the GSPartners saga is far from over.
Liechtenstein’s FMA Responds to TGI AG Misinformation
TGI AG has been the subject of escalating regulatory action in Liechtenstein. After a securities fraud warning in April, the FMA issued a cease and desist order in late May. Authorities then raided the company’s offices on June 2. In response to what it describes as misinformation being spread by the company and its promoters, the FMA published a clarification to reinforce the seriousness of the enforcement action.
FTC Moves Against Amare Global
The FTC has filed a show cause motion initiating contempt proceedings against Amare Global and several executives. This development underscores the agency’s continued focus on companies that blur the line between product‑based MLM and income‑driven recruitment models.
Ignite Promoters Arrested in India
Authorities in Hyderabad arrested six promoters of Ignite, claiming to have shut down the scheme before it could scale further. The arrests highlight India’s increasingly proactive stance toward pyramid‑style operations, especially those tied to international networks.
New Zealand Adds More “Click a Button” Ponzis to Its Warning List
New Zealand’s Financial Markets Authority added both TXO Exchange and HQI Exchange to its growing list of app‑based Ponzi schemes. These platforms typically promise effortless returns through simple daily tasks or button‑clicking mechanics. Most of the associated domains have already been flagged or disabled, but the FMA continues to warn consumers about their proliferation.
Crypto and AI‑Driven MLM Schemes Continue to Unravel
The intersection of MLM, crypto, and AI remains a hotbed of instability.
DAO1 Terminates Trading Bot and MLM Operations
DAO1 announced it will shut down its trading bot investment program and MLM opportunity by mid‑June. The decision follows a steep decline in website traffic and an 84 percent year‑over‑year collapse in the value of its APTM token. The move suggests the project is no longer sustainable and may be preparing for a full wind‑down.
U.Center and the Dubai Problem
A detailed review of U.Center reveals a tangled history involving metaverse projects, NFT gaming, AI education pivots, and now a rebooted financial platform. The company’s ties to Dubai raise immediate red flags given the region’s reputation as a hub for unregulated MLM and crypto schemes. The review reinforces a long‑standing industry guideline: if an MLM opportunity is based in Dubai, caution is warranted.
BMore and Dan Putnam Resurface
BMore, linked to B‑Epic founder Dan Putnam, has emerged on a repurposed domain with vague ownership disclosures and bold income claims. Putnam’s history includes multiple collapsed crypto schemes and a prior SEC settlement. The pattern continues to raise concerns about the recycling of failed models under new branding.
Major Corporate Announcements and Leadership Changes
While the enforcement side of the industry has been busy, established direct selling companies have been equally active with leadership appointments, rebranding efforts, and operational updates.
eXp World Holdings Rebrands as AGNT
In a significant move, eXp World Holdings has adopted a new corporate identity: AGNT. The rebrand signals a strategic shift and positions the company for broader initiatives beyond its core real estate network.
Executive Appointments Across the Sector
Several companies announced new leadership roles:
- Mannatech Mexico appointed Sergio García as Director of Operations.
- Amway named Jason Leng Kek Mun as Managing Director for Malaysia, Singapore, and Brunei.
- eXp Realty appointed Wendy Forsythe as Chief Operating Officer.
- Beneve introduced Megan Jones as Vice President of Marketing.
These appointments reflect ongoing efforts to strengthen regional operations and modernize corporate structures.
Zinzino Reports Strong May 2026 Sales
Zinzino released preliminary sales data showing a 14 percent year‑over‑year revenue increase for May. The company continues to demonstrate steady growth across its global markets, reinforcing its position as one of the more stable players in the wellness segment.
Global Tours, Field Momentum, and Brand Expansion
Several companies have been on the move, hosting international tours and field events designed to energize distributors and expand market presence.
ByDzyne Expands Across Ecuador
ByDzyne completed a multi‑city expansion tour in Ecuador, emphasizing transformation and entrepreneurial empowerment. The events were led by co‑founder Chad Chong and appear to have generated strong field engagement.
4Life Completes European Tour
4Life wrapped up its Tour Europe 2026, visiting Spain, Germany, and Switzerland. The initiative focused on strengthening relationships with field leaders and reinforcing the company’s European footprint.
LifeWave Leaders Launch Global “Road to Unstoppable” Tour
Steve and Gina Merritt, along with the THIS IS IT Team, are spearheading a global tour aimed at unifying entrepreneurs and driving momentum for LifeWave. These types of tours remain a core strategy for companies seeking to energize their distributor base.
Product Recognition and Brand Partnerships
Several companies celebrated product‑related achievements and high‑visibility partnerships.
Oriflame Partners with Cirque du Soleil
Oriflame was named the official fragrance partner for Cirque du Soleil touring shows in Europe and Mexico. The collaboration blends beauty with performance art and gives the brand a unique global marketing platform.
USANA Wins Beauty Award in Canada
USANA’s Celavive Contouring Face and Neck Crème earned top honors from The Beauty Awards Canada. The recognition reinforces USANA’s reputation for product quality and innovation.
Mary Kay Ash Foundation Reaches Major Milestone
The Mary Kay Ash Foundation celebrated 30 years and more than 100 million dollars donated to cancer research, clinical trials, and domestic violence support programs. This milestone highlights the philanthropic side of the direct selling industry, which often receives less attention than its commercial activities.
Field Recognition and Distributor Achievements
Business for Home highlighted several individual distributor milestones, including:
- Medhi Souci achieving Blue Diamond rank with MWR Life.
- Multiple leadership spotlights tied to global expansion events.
These achievements continue to serve as motivational content for field organizations and reinforce the aspirational culture of the industry.
A Sector Defined by Contrasts
The last several weeks illustrate the dual nature of the MLM and direct selling landscape. On one side, established companies continue to grow, innovate, and celebrate meaningful achievements. On the other, regulators worldwide are cracking down on schemes that exploit the MLM model to mask unregistered securities offerings or unsustainable financial structures.
The contrast is stark. Legitimate direct selling companies are investing in leadership, philanthropy, product development, and global expansion. Meanwhile, the crypto‑MLM and AI‑trading sectors are experiencing rapid collapse, legal pressure, and public exposure.
As the industry moves deeper into 2026, the divide between compliant, product‑driven companies and high‑risk, investment‑driven schemes is becoming more pronounced. This period serves as a reminder that transparency, regulatory alignment, and sustainable business practices remain the defining factors that separate long‑term players from short‑lived ventures.
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