Herbalife Q4 + Full-Year 2025 Results: Read-Through for Direct Selling

Herbalife paves the way in 2025 and manages MLM Channel

• DSN reports full-year net sales of $5B (+0.9% YoY).
• Herbalife’s IR release highlights Q4 net sales $1.3B (+6.3% YoY) and profitability metrics vs guidance.
• The real story is how mature direct sellers manage demand + margins simultaneously.

The numbers
Herbalife’s full-year 2025 net sales at $5.0B, up 0.9% year-over-year, alongside adjusted profitability metrics.

From the company’s investor release: Q4 2025 net sales were $1.3B, up 6.3% year-over-year, with net income and adjusted EBITDA figures that the company notes exceeded guidance.

What it means (beyond the headline)

1. Stability matters in mature models
   In direct selling, flat-to-low growth years are common. The companies that win long-term are the ones that can keep distribution productive without turning recruiting into an earnings-claim machine.
2. Profitability is the control lever
   Herbalife’s release emphasizes profitability and guidance performance, which typically signals management is prioritizing discipline over hype.
3. This is the benchmark other firms get compared to
   When you cover the sector, Herbalife becomes a reference point: if smaller brands are claiming “explosive growth,” ask what’s driving it and whether it’s sustainable.