NuSkin Managing changing times in 2025
- DSN reports Q4 revenue $370.3M and full-year revenue $1.49B.
- Nu Skin’s newsroom release frames results “within guidance” and provides a 2026 outlook narrative.
- Gross margin shift is a major signal about pricing/mix and cost structure.
What happened
Direct Selling News summarized Nu Skin’s Q4 revenue at $370.3M and gross margin at 70.7%, compared to the prior year’s $445.6M revenue and 62.7% gross margin. Full-year revenue was reported at $1.49B.
Nu Skin’s corporate release emphasized that results were within guidance and provided an initial outlook for 2026, including the company’s expectation about returning to revenue growth by year’s end.
Why the margin matters
Direct selling operators live and die by:
- product mix,
- discounting intensity,
- incentives,
- freight/COGS structure.
A margin swing that large suggests a meaningful shift in mix/pricing/costs. That’s not “noise,” it’s a strategy tell.
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