Multi-level marketer AdvoCare International, L.P. and its former CEO agreed to pay $150 million and be banned from the multi-level marketing business to resolve FTC charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also settled charges that they promoted the illegal pyramid scheme and misled consumers about their income potential, agreeing to a MLM ban and a judgment of $4 million that will be suspended when they surrender substantial assets.
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