In a deal with the Vietnam Sports Administration, Herbalife Ltd. is extending its sponsorship of the country’s athletes, including 2016 Olympics contenders bound for Rio de Janeiro.
The five-year deal names Herbalife the Official Nutrition Sponsor of Vietnam Sports through 2021. The global nutrition company, which derives about 23 percent of its revenue from the Asia Pacific region, initially stepped into the role ahead of the London 2012 Olympics. For the first time in Rio, Herbalife will sponsor the country’s Paralympic athletes as well as Olympic competitors.
“Herbalife has always been a strong believer in the power of sport as it exemplifies the healthy, active lifestyle we promote,” said Stephen Conchie, Vice President and General Manager of Herbalife Southeast Asia. “With our renewed commitment as Vietnam Sports’ Official Nutrition Sponsor, we are looking to deepen our relationship further and help athletes and coaches maximize the benefits of sports nutrition to achieve maximum performance.”
The partnership puts Herbalife products, sports nutrition consulting and training at the disposal of Vietnamese athletes taking part in international competitions, ranging from the Southeast Asian Games to the 2020 Olympics. Around the world, Herbalife sponsors more than 190 top athletes, teams and sporting events.