SALT LAKE CITY, May 27, 2016 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq:LFVN), has announced its continued expansion into the European Union, and will officially begin sales activities in the Netherlands on June 1, 2016.
According to the World Federation of Direct Selling Associations (WFDSA), the European Union represented nearly $33 billion in retail sales in 2014.
“I see the Netherlands as one of the ideal gateway markets for entry into continental Europe,” said LifeVantage President and Chief Executive Officer, Darren Jensen. “The Netherlands is ideally situated geographically to serve as our base of operations in Europe. The European market as a whole is in alignment with our culture at LifeVantage because they are a brand and product focused area with loyal customers and incredible field leadership.”