LifeVantage Corporation, has launched its much-anticipated PhysIQ™ Smart Weight Management system.
The company announced the PhysIQ product line during its Global Convention in October, then hosted a live cyber-launch that was broadcast worldwide through the company’s website.
The live telecast was viewed in 21 countries, had more than 11,000 unique views, and had an estimated audience of nearly 50,000 viewers. The company will execute its international roll out plan for the PhysIQ™ product line throughout fiscal 2016 and 2017.
“Our objective is to have a cohesive product offering that is unique and exclusive to LifeVantage, and provides optimal health for everyone,” said LifeVantage President and Chief Executive Officer, Darren Jensen.
“PhysIQ fits perfectly within our philosophy of science-based products that are safe, effective, and easy to share.”
“It is a comprehensive product line formulated to immediately begin to recharge and rebalance the body’s internal weight management system. PhysIQ is distinctively positioned to meet the rising market demand for weight management products.”
According to The Global Weight Loss and Diet Products Industry Report, in 2014 the weight loss and weight management market represented a staggering $148 billion worldwide, $64 billion in the United States alone.