Direct selling companies received a vote of confidence from legislators during a Direct Selling Association (DSA) event held Tuesday on Capitol Hill. The event marked the creation of the Direct Selling Caucus, a bipartisan congressional caucus formed to build support for businesses engaged in direct selling.
U.S. Representatives Marsha Blackburn (R-TN) and Marc Veasey (D-TX) will co-chair the caucus, which currently comprises more than 30 members.
“I’ll never forget the business and interpersonal skills direct selling taught me when I began my career, and I’m excited to continue to build support for the opportunity among my colleagues on Capitol Hill,” said Rep. Blackburn, an alumnus of the Southwestern Advantage Sales & Leadership Program.
Building relationships with representatives is a key objective of the DSA’s efforts to inform policymakers and the public about the role of direct selling in the U.S., the world’s largest direct selling market. Currently, more than 18 million Americans participate in direct selling, generating $34.5 billion in annual revenue.
“Being a direct seller allows many families I represent in the Dallas-Fort Worth Metroplex to have more economic security to put food on the table, pay rent, and have more flexibility for childcare,” said Rep. Veasey. “That is why I am proud to join as a co-chair of the Direct Selling Caucus that provides Texans an opportunity to build their business while spurring our local economy.”