If the customer knows best, it follows that the customer also knows the best, and according to recent consumer data Primerica is among the financial sector’s best when it comes to service.
The Duluth, Georgia-based company has once again earned the DALBAR Mutual Fund Service Award, a nod to Primerics’a ISP (Investment and Savings Products) segment. Each year, independent research firm DALBAR recognizes standout companies based on its comprehensive testing of service delivery. Primerica has collected the award in the mutual fund category for 13 years running.
“Having won the DALBAR Mutual Fund Service Award for more than a dozen consecutive years, Primerica understands that when all things are equal, service is a powerful differentiator and creates loyal customers as well as strong advocates,” said DALBAR Managing Director Kathleen Whalen.
Customer service has been a longtime focus at Primerica, where client experience falls under regular review, according to Chief Operating Officer Gregory Pitts.
“As part of our strategy to grow Primerica’s Investment and Saving Products business, we continue to add new products and look for ways to improve our customer service platform,” said Pitts. “We are very proud to receive DALBAR’s 2015 Mutual Fund Service Award recognizing our ongoing commitment to superior customer service.”
Primerica also has garnered recognition in the American Customer Satisfaction Index (ACSI), which interviews roughly 70,000 customers annually to analyze customer satisfaction across 43 industries. ACSI recently identified Primerica as a leader among its peers in the life insurance industry, where overall customer satisfaction has fallen 3 percent in the past year. Primerica achieved a score of 81 on ACSI’s 100-point scale, just one point behind industry leader Thrivent Financial.