Youngevity Debuts Online Lifestyle Destination At youngevitybeta.com

SAN DIEGO, CA–(Marketwired – Feb 21, 2017) – Youngevity International, Inc. ( OTCQX : YGYI ), the only omni-direct lifestyle company, today announced the beta launch of its anticipated revolutionary and all-inclusive new online destination — temporarily housed at www.youngevitybeta.com. When the site is formally launched as expected at the end of March, it will be fully transactional. Ultimately, at the conclusion of the transactional beta, the site will be located at its permanent web home — www.youngevity.com.

Youngevity has coined the term “omni-direct” to describe its innovative cross channel business model that adds flexibility and convenience into the direct selling customer and independent associate experience. As an “omni-direct” lifestyle company, Youngevity represents a unique hybrid of direct selling, e-commerce and social selling business models.

Steve Wallach, Youngevity CEO, stated, “This technology platform has been a significant investment for our company and we are pleased that it should soon begin to drive revenue. Given the unique nature of our sales and marketing business platform we had to develop from the ground up technology and supporting architecture that was capable of scaling around the globe.”

“In our 20th anniversary year, we are moving to what we call a ‘virtual Main Street’ of products and services,” stated Dave Briskie, President and CFO of Youngevity. “The new Youngevity site is our virtual street address designed to provide a rich, immersive web experience that extends to all of our trusted brand families.”

Briskie continued, “This will be a lifestyle web platform and will offer a fully interactive way to engage with Youngevity and its broad line-up of diverse brands. The site also reflects our mission to empower individuals as they pursue their own betterment and best lives. We believe living better can be relatively easy and within reach when you have the right combination of groundbreaking products and services.”

Specific features of the new Youngevity web destination will include:

  • Easy intuitive search – conveniently located at the top of each screen; with the ability to narrow searches by product category
  • Icons conveniently located at the bottom of each page that transport you to each of six vertical product categories – Health & Nutrition, Home & Family, Food & Beverage (including gourmet coffee), Spa & Beauty, Apparel & Jewelry and Services
  • Simple enrollment for Youngevity Distributors
  • Vibrant lifestyle photography and messages that synergize with Youngevity products and brands
  • Portal access to the investor area of the site currently housed at www.ygyi.com
  • Optimized for desktop and tablet use

During the beta version, brands within the Youngevity portfolio can be purchased by contacting a Youngevity Distributor or by calling toll-free, 800.982.3189 or through our current legacy system Youngevity.com.

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