Youngevity is expanding the reach of its charitable arm, Youngevity Be the Change Foundation, through a new partnership with Caterina’s Club, a Los Angeles area nonprofit that serves hot meals to local children.
The 2-year-old foundation supports a roster of hand-picked charities, among them American Red Cross, Make-A-Wish Foundation and Wounded Warrior Project. Funding comes from the sale of designated Youngevity products, with the company donating 100 percent of proceeds to Youngevity Be the Change.
California-based Youngevity has found a local partner in Caterina’s Club, a nonprofit founded by Italian Chef Bruno Serato, who presides over the kitchen at the famed White House restaurant in Anaheim, California. Each week, Caterina’s Club serves a nutritious meal of freshly made pasta and vegetables to more than 1,800 children, many of them poor and living in motels with their families. Serato is an advocate of “the power of pasta” as a sustainable and affordable source of energy.
“A call to action is one of our core tenants at Youngevity Be the Change Foundation, and Caterina’s Club provides an opportunity for any of our distributors and customers to emulate Chef Bruno’s model and help feed and provide help for families in need in America,” said Lisa “Sunshine” Briskie, Director of Youngevity Be the Change. “We are proud to stand with them.”
Since its founding in 2005, Caterina’s Club has provided more than 1 million meals to children in need. The charity also has helped to relocate hundreds of people from motels to Section 8 housing. In 2011, CNN recognized the work of Caterina’s Club by including Serato among its Top 10 Heroes of the year.