Forever Living Establishes Middle East Headquarters in Dubai

Wellness and beauty company Forever Living Products (FLP) has opened an office in Dubai to support its sales force across the Middle East.

The regional hub will oversee operations in UAE, Qatar, the Kingdom of Saudi Arabia (KSA) and Kuwait. Arizona-based FLP entered the Middle East in 1999, making it one of the region’s longest-running direct selling companies. The company anticipates further expansion into Jordan and Bahrain in the first quarter of 2016.

“The new headquarters is part of our strategy to position FLP as a world leader that has synergistic operations in the region,” Khaled Khayati, the company’s Director of Operations in the Middle East, said in a statement. “With the entry of 2016, we are looking towards driving in more growth and revenue through the adoption of a new corporate structure that can address emerging challenges and opportunities.”

Approaching its fifth decade in business, FLP is a leading grower, manufacturer and distributor of aloe vera products. The company also sells a range of bee-derived cosmetics, nutritional supplements, and personal-care products through its network of independent distributors, known as Forever Business Owners.

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