LAKE MARY, Fla.–(BUSINESS WIRE)–Global youth enhancement company Jeunesse will soon have a higher profile in one of the world’s top direct selling markets with the Jeunesse Arena in Rio de Janeiro, Brazil. The company announced a three-year agreement for the naming rights of the Rio arena which hosted the popular gymnastic events in the 2016 Summer Olympic Games.
The deal will put the Jeunesse brand in front of the hundreds of thousands of people who will visit the Jeunesse Arena each year. In addition to naming rights, the agreement includes external and internal brand activation opportunities including building signage and advertising space, an official Jeunesse shop allowing customers and Distributors to pick up products on-site, a private branded suite, electronic scoreboard advertising and surrounding area street signage. Rebranding of the area is currently underway with a grand opening event planned for April 7, marking the first anniversary of Jeunesse in Brazil, which was the company’s fastest-growing market in 2016.
Jeunesse Chief Visionary Officer, Scott Lewis commented, “We are honored Jeunesse will now have a presence in a place where hundreds of thousands of people gather annually to celebrate life through culture, sports and music. The Jeunesse Arena will be a fitting symbol of the hard work and success of our Jeunesse Family in building our brand in Brazil and throughout Latin America.”
The facility holds nearly 19,000, is the first and only multipurpose arena in Brazil and is located in the modern Barra da Tijuca neighborhood — one of the most beautiful regions in Rio and most developed places in Brazil. Its prominence and impressive facilities have attracted performances by some of the biggest names in entertainment, from Beyoncé to Bocelli as well as high-profile events for the NBA, Disney and the UFC.