Morinda launched its first Cyber Monday campaign this year, with the promotion generating exponential sales for the wellness products seller.
“Cyber Monday is a promotional opportunity for non-retail business models. It’s the Black Friday of the Internet,” Morinda’s Vice President of Sales, Shon Whitney, said in a statement. “The decision to hop on the opportunity this year was a no-brainer.”
To capitalize on the online doorbuster, the Morinda team spruced up the company’s website, created holiday gift bundles and crafted a social media campaign. The company saw gains ahead of the actual event; in the week leading up to Cyber Monday, sales were up 175 percent from Morinda’s average “last week of the month” figures. On Cyber Monday, Nov. 30, Morinda outstripped by more than 300 percent its single-day sales record for the year.
The Provo, Utah-based company, entering its 20th year of business, recently equipped its independent sellers with the TruAge Operating System, a custom marketing and lead management tool designed around Morinda’s TruAge Scanner. In 2016, the company plans to expand its product offerings with the launch of ML Boutique, a new line of hand-crafted artisan jewelry.