OWINGS MILLS, Md., July 25, 2016 /PRNewswire/ — Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs, today announced that Take Shape For Life®, the company’s direct selling division and wholly-owned subsidiary, launched 13 new innovative products, under the lifestyle brand OPTAVIA™. The products feature bold flavors and exciting ingredients sourced from around the world. The announcement was made at Take Shape For Life’s® Annual National Convention – the largest event in the company’s history – with more than 3,400 registered attendees.
“The announcement of OPTAVIA™ marks a significant evolution in Take Shape For Life®, putting it in prime position in the health and wellness market and the direct selling industry for growth and global expansion,” said Michael MacDonald, Chairman and CEO of Medifast®, the parent company of Take Shape For Life®.
OPTAVIA™ Fuelings are made with specialty ingredients sourced from across the globe, including Morocco, Bolivia, Indonesiaand the Philippines, and are packed with 25 vitamins and minerals as well as probiotics, which help support digestive and immune health as part of a balanced diet and healthy lifestyle. OPTAVIA™ Fuelings provide the same scientifically proven nutritional profile as the brand’s existing portfolio of more than 70 Fuelings.
“For the first time in the company’s history, we have created and built a fully exclusive offering that is only available to our family of Health Coaches and Clients,” said Mona Ameli, President of Take Shape For Life®. “We know with this introduction of innovative products, our Health Coaches will further their opportunity to transform lives not only in the United States, but over time to a diverse audience throughout the world.”
Take Shape For Life® is committed to creating Optimal Wellbeing for its community of Health Coaches and Clients by helping them take control of their physical, mental and financial health. More than 12,000 active Health Coaches will begin offeringOPTAVIA™ Fuelings to Clients nationwide this month.
“Our mission, to shape lives for the better and put the power of knowledge in the hands of as many people as possible, takes a big step forward with the introduction of OPTAVIA™,” said Dr. Wayne Scott Andersen, Co-founder & Integrated Presidential Director of Take Shape For Life®. “OPTAVIA™ Fuelings are a welcomed addition to our current line of products and a powerful new tool to support Health Coaches and Clients on their journey to Optimal Wellbeing.”
For more information on OPTAVIA™, Take Shape for Life® or to learn how to become a Health Coach, visit www.TSFL.com or www.optavia.com.
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