The DSA invites FTC to talk about MLM and Herbalife Settlement

Monday, October 24
 7:00 a.m. to 5:00 p.m. Registration Open
 7:30 a.m. to 8:30 a.m. Breakfast
 8:25 a.m. to 8:30 a.m. Opening Remarks
Joseph N. Mariano
 8:30 a.m. to 9:15 a.m. The European Direct Selling Agenda: A Conversation with SELDIA’s
Katarina Molin

How can you balance the stakeholder interests of 28 DSAs inside the
European market? Benefit from our expansive viewpoint on the European
direct selling market provided by Katarina Molin – SELDIA’s executive
director – as she describes the policy challenges, the direct selling
advocacy agenda, and the growth potential of the direct selling model in

Katarina Molin, Executive Director, SELDIA
Anne Crews, Vice President of Public Affairs, Mary Kay

 9:15 a.m. to 10:15 a.m. Winning in a World Defined by eCommerce

As direct sellers incorporate eCommerce into our ecosystem, we have an
opportunity to take a page from the broader retail playbook. This session
will explore the finer points of policy and the law that have reshaped online
purchasing so that member companies can maximize their growth

Chris Reinmuth, President, Electronic Retailing Association
Richard Strulson, Executive Vice President, General Counsel & Chief 
Compliance Officer, Nature’s Sunshine Products, Inc.
Jordan Crenshaw, Assistant Policy Counsel & Acting Executive for Telecom
and E-Commerce Committee, The United States Chamber of Commerce

 10:15 a.m. to 10:25 a.m. Break
 10:25 a.m. to 11:25 a.m. Doing Business in the UK, France, & Germany: Observations on 
Business Climate and Market Entry

For direct selling, many European markets present lucrative opportunities
but pose challenges different to those so many know at home. DSA will
provide practical guidance for navigating the European market landscape
marked by varied regulation, jurisdictional nuances, legal issues and
specific cultural proclivities, as well as a spectrum of consumer purchasing

Tamuna Gabilaia, Executive Director, World Federation of Direct Selling
Lynda Mills, Director General, The Direct Selling Association of the United
Jacques Cosnefroy, Director General, The Federation of Direct Sales of
Renate Staab, Chief Executive Officer, Meridian Germany
Markus Knell, Attorney, Meridian Germany

 11:25 a.m. to 12:25 p.m. Income and Lifestyle Claims and Advertising Roundtable: Trends
and Guidance 

For DSA member companies, the opportunity is everything. Yet, every
executive within the functional business areas of every company must
grapple with ethically promoting their unique stories while adhering
to the DSA Code of Ethics and relevant legal standards. This “can’t miss”
session will explore the practical application of the DSA Code of Ethics’
new enhancements, discussing its legal, regulatory and self-regulatory
underpinnings for claims standards related to your company and field’s
income and achievement.

Jared Blum, Code Administrator, United States Direct Selling Association
Ralph Hummel, Partner, Avocado Law
Rich Cleland, Assistant Director, Advertising Practices, Bureau of Consumer
Protection, Federal Trade Commission
Peter Marinello, Director, Electronic Retailing Self Regulation Program; Vice
President, Council of Better Business Bureaus, Inc.

 12:25 p.m. to 1:25 p.m. Luncheon Speaker

Karl Racine, Attorney General of the District of Columbia
John Willis, Senior Counsel, Maryland Office of the Attorney General 

 1:25 p.m. to 2:25 p.m. Safeguarding Customer Data in an Unsafe World

Policy efforts requiring businesses to deploy data security protections now
impact every facet of your enterprise. Listen to the experts as they discuss
the latest developments in cyber-security so that you can protect your
interests, your customers’ privacy and your bottom line.

Eric Ritter, General Counsel, Scentsy
Paul Martino, Vice President Government Relations & Public Policy, 
National Retail Federation
Peter Feldman, Counsel, United States Senate Committee on Commerce,
Science and Transportation
Tom Kulik, Partner, Scheef & Stone

 2:25 p.m. to 3:25 p.m. Trends and Challenges: Salesforce Ethics Compliance 

While digital platforms have empowered your salesforce in many positive
ways, they have also created a heightened need for monitoring and
enforcing ethical business standards. Hear from legal, digital and
reputational experts on best practices for not only identifying and
responding to challenges that arise, but also developing the best
practices that can help prevent issues from occurring.

Jonathan Gilliam, President and Founder, Momentum Factor
Justin Powell, Chief Legal Officer & General Counsel, Isagenix International
Dan Schwarz, Global Compliance, Legal Department, Forever Living
Products International, LLC 

 3:25 p.m. to 3:35 p.m. Break
 3:35 p.m. to 4:35 p.m. Combatting Third Party & Counterfeit Selling

Learn how to protect your brand’s integrity and preserve the direct selling
channel’s value proposition. Panelists will discuss strategies for stopping
unauthorized sellers and suggest enforcement mechanisms that utilize
technology, brand enforcement protocols, and legal techniques that apply
in the U.S. and European markets.

Michelle Leetham, Chief Legal Officer, Rodan+Fields
Whitney Gibson, Partner, Vorys, Sater, Seymour, and Pease LLP
Robert Kreklewetz, Partner, Millar Kreklewetz LLP
Daren Garcia, Partner, Vorys, Sater, Sater, Seymour and Pease LLP

 5:00 p.m. Buses Depart for Cocktail Reception
 6:00 p.m. to 7:30 p.m. Cocktail Reception
 Tuesday, October 25
 7:30 a.m. to 10:00 a.m. Registration Open
 8:30 a.m. to 9:30 a.m. Breakfast Speaker
The BREXIT Effect: Small Businesses in the UK and Europe

Jon Woloshin, Co-Head of CIO Fundamental Research, Equity Sector
Strategist, UBS Financial Services

 9:30 a.m. to 10:15 a.m. Insights from the Federal Trade Commission 

Federal Trade Commissioner (FTC) Chairwoman Edith Ramirez will
address conference attendees and provide guidance to the industry on how
to ensure continued compliance with legal and regulatory standards, and
offer insights on the interplay between the Commission, direct selling firms
and marketplace standards.

 10:15 a.m. to 10:25 a.m. Break
 10:25 a.m. to 11:25 a.m. General Counsel/Outside Counsel Forum

This panel of leading legal minds will discuss a variety of policy and
business topics ranging from independent contractor status in the
emerging gig economy, to the practical steps for forging even stronger
distributor relationships and strategies for crisis management. Audience
members will have an opportunity to get panelists’ thoughts on the
questions they need answered.

Brent Kugler, Partner, Scheef & Stone, LLP
Spencer Reese, Partner, Reese Poyfair Richards, PLLC 
Erin Barta, General Counsel, Mannatech, Inc.
Bernadette Chala, Senior Vice President & General Counsel, Arbonne
International, LLC
Wendy Hulton, Dickinson Wright LLP

 11:25 a.m. to 12:25 p.m. The Herbalife Settlement: Industry Implications 

Leading direct selling experts will discuss the Federal Trade Commission’s
recent settlement with Herbalife. Hear an engaging presentation and
discussion about the agreement and how it may offer new opportunity for
education and evaluation by direct selling companies.

Corey Roush, Partner, Akin Gump Hauer & Feld LLP
Jeff Babener, Principal Attorney, Babener & Associates/SouceNet Group
Matt Dorny, Vice President, General Counsel, Nu Skin Enterprises
Jason Groves, Executive Vice President & General Counsel, Take Shape
For Life, Inc. – Medifast

 12:25 p.m. to 1:25 p.m. Buffet Lunch 

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