SAN DIEGO, CA, Mar 16, 2017 (Marketwired via COMTEX) — Country serves as Gateway to Latin America Markets, Opening Door to Future Expansion
SAN DIEGO, CA–(Marketwired – Mar 16, 2017) – Youngevity International, Inc. (otcqx:YGYI), a leading omni-direct lifestyle company, today announced its inaugural corporate event taking place in Mexico March 24 and 25th. Youngevity’s Mexico head office is located in Guadalajara and is overseen by Country Manager, Alicia Gutiérrez. Alicia reports to Director for Latin America, Susana Azócar. As field leadership has grown in the region, the decision was made to launch an event strategy in Mexico similar to the event strategies Youngevity utilizes in support of its Associates in other countries around the world.
“We are proud to see Mexico expanding and to experience the momentum being created in this market by our leadership in the region. Mexico is quickly evolving as one of the faster growing countries where Youngevity does business,” stated Steve Wallach, Co-Founder, and CEO of Youngevity. “The Company has invested the time, resources and staffing to help ensure that this market will be well served by Youngevity and can represent the model for further regional expansion. We believe Mexico serves as the gateway to our Latin American markets.”
“Youngevity opened registration in Mexico in 2014 based on the growing success of the U.S. Latin market for our Company. As we look toward further expansion into Mexico, we applied our product lifestyle concept, our omni-direct business model, and identification of the best initial product mix — all of these aspects, together with country-specific customer service needs and distribution strategies, and now an event strategy should enhance the Youngevity brand experience in Mexico,” continued Dave Briskie, President and CFO of Youngevity.
Product categories currently available in Mexico represent a microcosm of Youngevity’s virtual main street of products, and include: nutritional supplements, all-natural spa and beauty products including Youngevity’s therapeutic-grade essential aromatherapy oils, triple-certified coffee, and the Mialisia jewelry collection. Please visit http://youngevitymx.com/ for a complete product catalog.
In honor of Mexico’s first major corporate event, festivities will be held at the Youngevity Guadalajara offices throughout the day and feature Company Founder Dr. Joel Wallach; President and CFO, Dave Briskie; Youngevity Be the Change Foundation Executive Director Lisa “Sunshine” Briskie; International Expansion Advisor and Scientific and Athletic Advisory Board Member, Sanjeev Javia. On Saturday, March 25 there will be field training for Youngevity Associates conducting business in Mexico. Event and training details are available at http://youngevitymx.com/apertura-ygy-mx/. The events throughout the weekend will feature Youngevity Field Leaders and several honored guests.
Youngevity was founded upon the pioneering principles of Dr. Joel Wallach; always looking forward to the betterment of society. Today Youngevity continues to meet this mission with groundbreaking products, innovative services and a fulfilling business opportunity individually defined through flexibility and personal lifestyle choices. And in this Pursuit of Betterment, the Company continues to build and grow its Youngevity Be the Change Foundation. 100% of the profits from Youngevity Be the Change Coffee, and other special products highlighted on the Foundation website, finance Foundation operations.
About Youngevity International, Inc. Youngevity International, Inc. (otcqx:YGYI), is a leading omni-direct lifestyle company – offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, visit YGYI.com. For general information on products and services, please visit youngevity.com. Keep up with current activities by following Youngevity on Twitter and liking the company Facebook page.
Safe Harbor Statement This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions, and includes statements regarding the Company’s further expansion into Mexico, efforts to ensure that the Mexican market will be well served, expectation that Mexico can represent the model for further regional expansion and efforts to enhance the Youngevity brand experience in Mexico. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the Company’s ability to further expand into Mexico, ensure that the market will be well served and enhance the Youngevity brand experience in Mexico, and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2015 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
Media Contact: Bobbie Wasserman for Youngevity [email protected] P: 866.570.4441