DALLAS, June 29, 2016 /PRNewswire/ — With 21 episodes of Lifetime’s Emmy nominated “Project Runway” under his belt, more than 10,000 #beautiful books sold, countless fashion shows, television appearances and celebrity clients worldwide, makeup artist Luis Casco is now the exclusive Mary Kay Global Beauty Ambassador. In this new role with Mary Kay Inc., Casco will advise the cosmetics company and its independent sales force on topics including product development, color education, sales education and social influencer events.
“While we work with amazing celebrity makeup artists around the world, we’re thrilled to expand our relationship with Luis Casco as he becomes the Mary Kay Global Beauty Ambassador,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “Like Mary Kay, Luis is incredibly relatable, knowledgeable about global beauty and knows it’s all about letting women’s true beauty shine. We are dramatically expanding our beauty education and the customized content our 3.5 million Independent Beauty Consultants share with their customers around the world. In his new role, Luis will impact our color product development, contribute to trend forecasts and of course, orchestrate beauty looks and tips that help women feel confidently beautiful.”
Having an opportunity to meet thousands of women around the world throughout his career, Casco says he has answered every beauty and makeup-related question imaginable. Though he loves fashion and beauty, it is his relationship with women that is a significant driving force in his life. Casco says his job is to inspire women, but he finds himself, in turn, to be inspired by them.
“Whether I’ve been in Hong Kong or Argentina, beauty is one language we all speak — makeup and feeling good and being positive,” Casco explains. “In my travels around the world, I’ve seen how Mary Kay gives women an opportunity to better themselves on their own terms and I love how Mary Kay helps women’s dreams come true. I believe my experience and tips will resonate with women because my philosophy is makeup is a creative way to show your personality.”
Originally trained as a fashion design student, Casco segued into makeup shortly afterward. A call from Mary Kay in 1996 sparked a two-decade-long relationship that has included appearances for the brand on The Daytime Emmy Awards, Mexico’s Next Top Model, The Tyra Banks Show and The View. Most recently, Casco has been the Project Runway Lead Makeup Artist. With 42,500 Instagram followers, Casco’s social media impressions include 1.4 million for his Project Runway participation alone. Celebrities he has worked with include Cameron Diaz, Charlize Theron, Miranda Kerr, Heidi Klum, Blanca Soto, Garcelle Beauvais, Tina Fey and more.