COPPELL, Texas–(BUSINESS WIRE)–Mannatech®, Incorporated (NASDAQ: MTEX), a global health and wellness company committed to transforming lives to make a better world, announced it has named Roger Hsueh as general manager of its operations in Hong Kong and Taiwan where he will support Mannatech’s rapidly expanding growth in Asia.
“Roger is a great addition to our team and we are honored to have him lead our offices in Hong Kong and Taiwan”
Hsueh’s appointment is part of Mannatech’s strategy to strengthen its leadership position in Asia as it anticipates opening operations as an e-commerce provider in Mainland China later this year. Hsueh’s appointment will help support sales, marketing and logistics efforts around the company’s expansion into China as an e-commerce seller.
“Roger is a great addition to our team and we are honored to have him lead our offices in Hong Kong and Taiwan,” said Patrick Park, Mannatech’s Regional President, Asia. “He has a proven history of helping companies reach greater heights and opportunities. I know that he is committed to helping our independent sales Associates achieve their goals and transform their lives and those around them. Roger is an important addition to the team that will help support Mannatech’s continued success in Asia.”
For Mannatech, Hsueh will play a key role in providing strategic and operational leadership and execution as well as re-alignment of partnerships with leaders in Asia. He is an experienced and dynamic leader who has a proven track record of successfully working in the Taiwan and China markets for 30 years. Hsueh’s experience includes successfully leading direct selling companies as well as launching Avon Cosmetics’ new image in Taiwan and establishing 270 of its beauty boutiques and 22 flagship stores that resulted in a 50 percent annual sales growth.
“Roger’s experience will contribute to the overall development and growth of our customer-base and provide consistency in the Greater China Region,” said Park. “Asia is a critical region for Mannatech and adding Roger and his skills gives us a better opportunity to create a brighter future for the company and customers.”
Hsueh has a reputation for leading by example and for inspiring team success. He will leverage his experience to provide strategic and operational leadership as well as organizational and people development skills at Mannatech to help reach the company’s objectives.
Prior to joining Mannatech, Hsueh worked with Erina, Wynlife Healthcare and Avon Cosmetics. He earned a bachelor’s degree in business administration and management from Chun Yuan Christian University in Taiwan.
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