Award Recognizes Young Living and Ketchum’s Work for “The Lavender Room,” a Visual and Sensorial Experience
LEHI, Utah, June 13, 2017 /PRNewswire/ — Young Living™ Essential Oils, the world leader in essential oils and industry pioneer, took home the 2017 Silver Anvil Award for Events & Observances—Seven or Fewer Days (Consumer Events) for “The Lavender Room” at last week’s award ceremony held in New York, which is sponsored by the Public Relations Society of America (PRSA). The Silver Anvil Awards are among the most prestigious in the public relations industry and recognize the best of the best in brand communications and public relations.
In December 2016, Young Living—a brand passionate about sharing whole-life wellness with the world—was eager to provide New Yorkers an opportunity to “take a breather” during the hustle and bustle of the busy holiday season. Through a partnership with leading global public relations firm Ketchum, its agency of record, Young Living developed an essential oil-infused pop-up installation along Fifth Avenue at Union Square in New York City. The Lavender Room—part meditative space and part sampling and pop-up shop—immersed busy New Yorkers in the relaxing bliss of Young Living’s Lavender essential oil and featured a quiet Zen-like room with a forest of more than 5,000 stems of fresh lavender. Passersby were invited inside The Lavender Room to sit for a few moments in peace and relaxation.
“During one of the most wonderful but stressful times of the year, we wanted to invite New Yorkers to take a quiet moment to re-center in this uniquely peaceful space. The installation brought to life the power of pure essential oils through scent, and it created a haven of calm amidst the holiday hustle and bustle of Fifth Avenue to raise brand awareness and share the benefits of Young Living essential oils,” said Andrea Neipp, Senior Director of Global Brand Awareness at Young Living Essential Oils.
“Young Living is honored to be recognized for extraordinary communications work among such highly regarded PR campaigns,” said Jared Turner, Chief Operating Officer at Young Living Essential Oils. “Our quality commitment doesn’t just apply to our products; it is also reflected in the caliber of talent and expertise among our employees and staff within every department in the company.”
Young Living Essential Oils is the modern-day champion of pure essential oils and distillation and continues its passionate commitment to empower individuals to whole-life wellness.