Jusuru International’s signature joint health supplement, Liquid BioCell Life, beat out stiff competition to claim a SupplySide CPG Editor’s Choice Award, presented Wednesday at the annual SupplySide West tradeshow in Las Vegas.
Hosted by Informa Exhibitions, SupplySide West focuses on both the science and strategy behind the development of finished consumer goods. Participants span the animal nutrition, beverage, cosmetics, dietary supplements, sports nutrition, food and pharmaceutical industries. The five-day affair earned a 2015 FAME Award from Folio: magazine for Best Overall Single Event in the B2B category.
Four years ago the SupplySide team introduced the CPG Editor’s Choice Awards, which recognize leading consumer packaged-goods products across a number of categories. The judging committee weighs factors such as unique formulation based upon research results, certifications, branded ingredients and supply-chain transparency.
“This year’s Editor’s Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category,” Heather Granato, Vice President of Content for Informa’s Health & Nutrition Network, said in a statement. “The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science.”
Liquid BioCell Life, recognized in the joint health category, is Jusuru’s flagship product. Since launching in 2010, the company has created a line of supplements based on its patented Liquid BioCell delivery system. Liquid BioCell Life also contains 13 superfruits and resveratrol to promote healthy aging, active joints and younger-looking skin.