Accenture (NYSE: ACN) has acquired Kunstmaan, an independent integrated communications agency in Belgium. The acquisition will expand the presence of Accenture Interactive in the Belgian market and strengthen its ability to deliver brand, creative and marketing services to clients. Terms of the transaction were not disclosed.
Kunstmaan is known for creating impactful customer experiences for leading Belgian companies and brands, both online and off. Its work has been recognized with Effie Awards for most effective brand communication. Kunstmaan’s capabilities include brand strategy, creative and marketing services, content creation, and digital development. The agency was founded in 1998 and has offices in Leuven and Antwerp.
“With Kunstmaan, we are accelerating our market position in Belgium as an agency where clients come for a truly holistic customer experience offering,” said Anatoly Roytman, head of Accenture Interactive for Europe, Africa, Middle East and Latin America. “Together, we’re bringing our unique model to the market: part creative agency, part business consultancy and part technology powerhouse – all laser focused on creating the best customer experiences on the planet.”
Accenture Interactive is the world’s biggest and fastest-growing digital agency, according to the latest agency ranking by Advertising Age. It offers digital customer experience services ranging from creative to technology, spanning experience design, marketing, content and commerce.
“Becoming part of the Accenture Interactive family will allow us to lend our creativity and experience to a much broader scope of projects and clients,” said Wim Vanhaeren, founder of Kunstmaan. “We are driven by a passion to create human experiences for the right customer touch points using the right communication channels and tools. We are excited about joining Accenture as we firmly believe it will provide tremendous opportunities for our team and skills to flourish and grow.”
“We are bolstering our capabilities with Kunstmaan’s proven integrated communication services and passion for impactful experiences,” said Wim Decraene, head of Accenture Interactive for Belgium and Luxembourg. “Kunstmaan is bringing valuable talent with highly sought-after skills to Accenture Interactive that will immediately enable us to address a broader range of the digital challenges our clients are facing.”
Kunstmaan is the eleventh acquisition Accenture has made in the last five years to expand the reach, scope, and depth of Accenture Interactive’s end-to-end customer experience services. The deal follows on the heels of its recent majority stake purchase in German digital agency SinnerSchrader and the acquisition of UK creative agency Karmarama. Accenture also recently deepened its digital and user experience capabilities in Europe with the acquisitions of OCTO (France), MOBGEN (Netherlands, Spain), and Tecnilógica (Spain).