AMERICAN FORK, Utah, 2017-Feb-08 — /EPR Retail News/ — Throughout the 2016 Holiday season, Morinda ran their first-ever holiday charity event. The event, which included multiple pieces of high-end artisan jewelry, resulted in a donation of 100 percent of the profits of said-pieces to the American Red Cross Disaster Relief Fund.
“Here at Morinda, we’re extremely passionate about giving back,” said VP of Sales & Marketing Shon Whitney. “This year, we wanted to do more than participate in a corporate humanitarian project–we wanted to extend the opportunity to give back to others to our customers and IPCs.”
Program sales far exceeded expectations, making the first-ever charity program a huge success.
“We’re extremely excited about the outcome of our first holiday charity program,” continued Whitney. “We’ve set a precedent that we look forward to building upon in seasons to come.”
The American Red Cross works to prevent and relieve suffering by donating time, money and blood to those in need. Their Disaster Relief Services specifically focus on responding to disasters from small house fires to multi-state natural disasters. The ARC responds to an emergency every 8 minutes, providing people with clean water, safe shelter and hot meals when they need them most.
“We chose the American Red Cross because they benefit people all over the nation and beyond,” said Michal Ash, Morinda’s Global Public Relations Manager and the director of the charity event. “This program has helped us to cultivate a relationship with the ARC that we are extremely grateful for. They truly do great work.”
Throughout the program, representatives from the Utah-Nevada chapter of the American Red Cross have assisted with branding and promotion. They’re also continually aiding in facilitating donations from Morinda to the ARC on a national level.
“We appreciate the support of companies like Morinda that embrace and support the mission of the Red Cross” said Heidi Ruster, the ARC Utah and Nevada Region CEO. “The funds raised in their recent campaign help us respond to disasters big and small.”
Learn more about the American Red Cross Disaster Relief fund here.
Learn more about Morinda and their products here.