New Nerium Product Creating Buzz

Nerium’s Firming Body Contour Cream has made a number of recent appearances in the beauty press, partly due to a report that Hollywood actress Sofia Vergara used the product ahead of her November nuptials.

The tightening and sculpting cream was part of an intensive skincare regimen the actress followed in the two months leading up to her marriage to fellow actor Joe Manganiello, Vergara’s dermatologist told ET. Beyond the flurry of coverage surrounding the celebrity wedding, the cream recently caught the eye of InStyle’s Kahlana Barfield Brown, who featured it on the brand’s I’m Obsessed video series.

As its name implies, Firming Body Contour Cream helps to firm problem areas on the skin. The product’s hero ingredient is NAE-8, a proprietary extract and antioxidant derived from nerium oleander and aloe vera. Nerium has commissioned third-party clinical trials, wherein 92 percent of participants saw increased skin hydration and positive improvements on their thighs after using the cream.

The product is one of just a handful sold by Nerium, including its flagship anti-aging creams for day and night and a brain-boosting supplement. In four years of business, the Dallas-based company has generated cumulative sales of more than $1 billion—a record among direct selling companies. Last year, revenue topped $403 million.


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