Now this is a statement of how MLM Companies move products. Amway announced their product reaching number 1 again: Fresh off its 15th anniversary celebration, the eSpring water treatment system from Amway is once again the world’s number-one selling brand of home water treatment systems.
And it’s not just us saying it. The claim is based on a Verify Markets study of 2014 global sales and includes research about water treatment systems that are sold through retail and direct selling channels.
To date, Amway Business Owners have sold more than 7.2 million water treatment units in 48 countries and territories. That’s a lot of clean water!
“When people really love something, they tell others about it, especially in direct selling,” said Roy Kuennen, PhD, vice president of technology discovery and product development at Amway. “Our eSpring customers know their unit will consistently deliver clean, high-quality water to their tap.
It also provides them with great peace of mind – and that’s a compelling story to share with family and friends.”
And don’t think Dr. Roy and his team are getting too comfortable in their number one position. There are more exciting eSpring innovations planned.
Amway is a $10.8 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners.
Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit globalnews.amway.com.