The Primerica Foundation this month helped the American Cancer Society (ACS) raise funds and awareness as presenting sponsor of the local ACS Relay for Life, a fundraising walk now in 20-plus countries.
This marks the fifth year the financial services firm has presented Relay for Life of Gwinnett County, home to Primerica’s corporate headquarters. The Primerica Foundation focuses on giving back to local nonprofit and community organizations in Gwinnett County, Metro Atlanta and the state of Georgia.
In addition to Primerica’s sponsorship of Relay for Life, company employees formed 11 teams and raised $39,000 through cookouts, raffles and other events held on the corporate campus. In all, Primerica contributed $75,000 to fund cancer research, patient services, early detection and treatment.
Relay for Life is an overnight fundraising event, with food and entertainment provided as teams await their turn to walk. Each year, more than 4 million people take part to honor loved ones suffering from cancer and fight back against the disease. More than 5,400 participated in this year’s Gwinnett Relay for Life, which raised a total of $1.4 million.
Article Source: Direct Selling News